What’s inside

What a contractor website must do to rank and to turn a visitor into a phone call
Choosing how to build: website builder, WordPress, or your own code written by an AI agent (how we built ours)
The interview: more than 90 questions your AI agent must ask you before it writes a word
Planning the site: pages, addresses that never change, one topic per page, service area pages that aren’t spam
Writing pages that rank and sell: titles, descriptions, headings, proof, FAQs and calls to action
Photos and speed: real job photos, file names and alt text, image sizes, and testing on a phone
The technical checklist: crawlable content, sitemap, redirects, structured data, Search Console
Leads: the estimate form, spam protection, instant alerts and tracking where every lead came from
Building it with an AI agent step by step, with a rules file that stops it inventing facts
Launch day, moving from an old site without losing rankings, and the monthly SEO routine
Prompt pack and SEO workbook: page plan, keyword map, title and description checker, launch checklist

You get 3 files

The Website Guide (PDF)PDF, 52 pages
AI Prompt Pack (copy-paste prompts for every step and page)ZIP, 128 KB
SEO Workbook (Excel and Google Sheets)Excel, 9 tabs

When you’re done, you’ll be able to

Know exactly what to tell your AI or web designer, and what to check in what they build
Have a page for every service and area you want to be found for, written from your real facts
Launch without losing the rankings your old site already has
Get every lead tagged with where it came from

A look inside

Page 1 preview of Build a Contractor Website That Ranks

Page 2 preview of Build a Contractor Website That Ranks

Page 3 preview of Build a Contractor Website That Ranks

Page 4 preview of Build a Contractor Website That Ranks

Page 5 preview of Build a Contractor Website That Ranks

Page 6 preview of Build a Contractor Website That Ranks

Figure it out yourself, or start with 20 years of answers

Everything in these guides can be found somewhere: in search results, videos, forums, courses and long AI chats. The question is what finding it, checking it and putting it in order costs you.

Piece it together yourself

Hundreds of hours of searching, watching and asking AI, most of it written by people who have never run a crew or chased a payment
Hundreds of dollars in courses, subscriptions and AI usage before anything works
Answers that sound right but were never tested on a real job, so you find the gaps with real customers and real money
No order to any of it: you still have to work out what comes first

Start with this guide

More than 20 years of running a contracting business, written down: what we use today and what we stopped doing
In the order to do it, with worksheets, templates and copy-paste AI prompts
Plain English, with the official sources listed so you can check anything yourself
One payment, instant download, yours to keep

Not having this is already costing you

A website that ranks brings estimate requests every week without paying for each click; one that doesn’t rank costs you hosting and gets you nothing.
If your average job leaves you $2,000 of gross profit, one extra job a year from your website pays for this guide many times over.
Even if you hire someone to build it, you still need to know what to ask for and what to check: this guide gives you both.

Made for

Contractors building their first real website
Owners stuck with a slow builder site that brings no calls
Anyone who wants to use AI to build a site but doesn’t know what to ask it

Not the right fit for

Online stores and non-local businesses
Anyone looking for a guaranteed ranking: nobody can promise one, and the guide shows why

Who wrote it

Vision Flooring, Everett, Washington

Written by Alex Babko, owner of Vision Flooring LLC: 20+ years of running a contracting business in Washington, since 2006, and 3,800+ clients. These are the systems we run our own company on today, written for other contractors: what we use, what we tried and dropped, and what we would do first if we started again.

About Vision Flooring · Washington contractor #VISIOFL937R6

Questions

Do I need to know how to code?

No. Chapter 2 helps you choose: a website builder or WordPress needs no code, and an AI coding agent writes the code for you if you go that way. The prompts work for all three routes.

Which AI does it work with?

The prompts are plain text and work in Claude, ChatGPT, Gemini and AI coding tools. We built our own site with Claude Code; the guide shows that route step by step.

Will it guarantee I rank first on Google?

No one can honestly promise that. The guide follows Google’s own published guidance and what worked for our site: real pages for real services and areas, fast pages, real photos and reviews, and a Google Business Profile linked to it all.

How do I get my files?

Right after payment you land on your download page, and the same link is emailed to you. The link doesn’t expire, so you can download again on another device later.

Can I print it?

Yes. The guides are letter-size PDFs made to read on a screen or print at home, and the worksheets are designed to be printed and written on.

Can I get a refund?

Sales are final, because the files are delivered instantly. If a file won’t open or download, contact us and we’ll fix it.

Can I share it?

It’s licensed for your own home or business. Please send friends here instead of forwarding the files. Details in the terms of sale.