Everett, WA · Serving Snohomish County and nearby areas

Licensed, bonded & insured · WA #VISIOFL937R6

Mon–Fri 8:00 am – 8:00 pm · Sat 10:00 am – 5:00 pm

Marketing playbook + workbook + AI prompts

The Contractor Marketing System

Stop paying for marketing you can’t trace to a job. The complete system we run our own contracting company on: know what a lead is worth, become the obvious choice, own Google, run ads with stop rules written before you spend, win back past customers for free, and measure every channel on jobs, not clicks.

$97

  • Instant download after payment, also emailed to you
  • 3 files: PDF + Excel + ZIP
  • Secure card payment by Stripe; sales tax added where it applies

Read the free sample pages first

Cover of The Contractor Marketing System guide

What’s inside

  • Your numbers first: what a lead and a job are worth to you, the most you can pay for one, and how many you can actually handle
  • Positioning and proof: the one thing customers should remember, a proof inventory, and the claims you must never make
  • Reviews, photos and video: a shot list for every job, the review request that works, and the rules that keep you out of trouble
  • Google Business Profile, Local Services Ads and Search ads, set up step by step, with keyword and negative keyword lists
  • Facebook and Instagram: Reels that reach new people, ads under the housing rules, a posting calendar and caption formulas
  • Speed to lead, follow-up and win-back: scripts for every step, and the free jobs hiding in past customers and old estimates
  • Going upmarket: premium positioning, designer and agent partnerships, door hangers, postcards and the estimate leave-behind
  • Tracking that ends the guessing: tagged links, “How did you hear about us?”, a weekly scoreboard and Keep, Fix or Stop rules
  • Using AI as your marketing assistant without inventing a single fact, plus a 90-day launch plan
  • Workbook (10 tabs) and a pack of ready-to-paste templates and AI prompts

You get 3 files

  • The Marketing System (PDF playbook)PDF, 73 pages
  • Marketing Scoreboard Workbook (Excel and Google Sheets)Excel, 11 tabs
  • Templates and AI Prompt Pack (copy and paste)ZIP, 193 KB

When you’re done, you’ll be able to

  • Know exactly how much you can spend to win a job, before you spend it
  • Turn every finished job into photos, reviews and referrals that bring the next one
  • Run Google and Facebook ads with written stop and scale rules instead of hope
  • See every Friday which channels bring jobs, and cut the ones that don’t

A look inside

Page 1 preview of The Contractor Marketing System
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Figure it out yourself, or start with 20 years of answers

Everything in these guides can be found somewhere: in search results, videos, forums, courses and long AI chats. The question is what finding it, checking it and putting it in order costs you.

Piece it together yourself

  • Hundreds of hours of searching, watching and asking AI, most of it written by people who have never run a crew or chased a payment
  • Hundreds of dollars in courses, subscriptions and AI usage before anything works
  • Answers that sound right but were never tested on a real job, so you find the gaps with real customers and real money
  • No order to any of it: you still have to work out what comes first

Start with this guide

  • More than 20 years of running a contracting business, written down: what we use today and what we stopped doing
  • In the order to do it, with worksheets, templates and copy-paste AI prompts
  • Plain English, with the official sources listed so you can check anything yourself
  • One payment, instant download, yours to keep

Not having this is already costing you

  • If your average job leaves you $2,000 of gross profit, one extra job a year from this system pays for it many times over.
  • Every lead that waits until tomorrow for an answer is a job another company starts first.
  • Every month of ads you can’t trace to a job is money you can’t decide about: keep it, fix it or stop it.

Made for

  • Owner-operators and small contracting companies doing their own marketing
  • Flooring, remodeling and other home service contractors
  • Anyone tired of paying agencies or lead sites without knowing what they get

Not the right fit for

  • Large companies with a marketing team and a budget already working
  • Anyone looking for a promise of a set number of leads: no honest guide can promise that
Alex Babko, owner of Vision Flooring

Who wrote it

Vision Flooring, Everett, Washington

Written by Alex Babko, owner of Vision Flooring LLC: 20+ years of running a contracting business in Washington, since 2006, and 3,800+ clients. These are the systems we run our own company on today, written for other contractors: what we use, what we tried and dropped, and what we would do first if we started again.

About Vision Flooring · Washington contractor #VISIOFL937R6

Questions

Is this only for flooring contractors?

No. The examples come from our flooring company, but every chapter works for any home service contractor: remodelers, painters, roofers, cabinet and trim carpenters, cleaners and landscapers.

Do I need a big ad budget?

No. The first chapters cost nothing: your numbers, your Google Business Profile, reviews, past customers and old estimates. Paid ads come later, as small tests with stop rules you write down before spending a dollar.

Will the ad instructions be out of date?

Platforms change their screens often, so the guide teaches the decisions that don’t change (who, where, what message, what budget, when to stop) and points you to each platform’s official help page for the current buttons.

What are the AI prompts for?

Writing captions, ads, review replies, follow-up messages and monthly reports in your voice, from your own facts. The guide shows how to give AI a fact sheet so it never invents prices, awards or promises.

How do I get my files?

Right after payment you land on your download page, and the same link is emailed to you. The link doesn’t expire, so you can download again on another device later.

Can I print it?

Yes. The guides are letter-size PDFs made to read on a screen or print at home, and the worksheets are designed to be printed and written on.

Can I get a refund?

Sales are final, because the files are delivered instantly. If a file won’t open or download, contact us and we’ll fix it.

Can I share it?

It’s licensed for your own home or business. Please send friends here instead of forwarding the files. Details in the terms of sale.

The Contractor Marketing System

The marketing department a contracting company runs on: your numbers, positioning, reviews, Google, ads, social, win-back and a 90-day plan, with a scoreboard workbook and AI prompts.

Also part of The Contractor Growth Library: all five contractor guides for $247.

$97

  • Instant download after payment, also emailed to you
  • 3 files: PDF + Excel + ZIP
  • Secure card payment by Stripe; sales tax added where it applies

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